Mission

To create, promote and sustain a service oriented and daring leadership culture by having a competent, happy and satisfied workforce.

Vision

To drive the Ethiopian wine market growth through  excellence and innovation.

Our Values

Unity

Because football teams show that greatest performance goes with cohesion and solidarity. We also believe than no one is smarter than all of us.

Impassioned

Because success emerges out of the love of one-self’s activity. We lives this value by executing our activity as if we are doing it for our own business .

Esteem

Because esteem/respect breeds harmony, encourages diversity, enhances productivity and excellence.

Nobility

Because we insist and persist on integrity, honesty and fairness in all aspects of our business endeavor.

Trust

Because it helps accomplish tasks quicker and in a enhanced manner. It also helps to manage better under stressful situations, making it easier to communicate and get along in the workplace.

Daring

Because acting is better than not moving, yesterday’s recipes for success have to be constantly challenged in a fast changing world, innovative ideas and risk taking have always been at the origin of breakthrough achievement.

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