As part of the Tekesheno activation campaigns, Awash Wine SC deeply appreciates the work our customers do, so we provide them with the necessary skills to grasp their collective consumers. The aperitif culture in Ethiopia is growing and we are thrilled to take part in it and to provide them with opportunities to include Awash products in new aperitif options. The heart of our Tekesheno campaign is to create excitement among consumers to try new and interesting cocktail varieties that they will enjoy today and in the future. At the center of these traditions stands one person—the bartender—that master of mixology that brings cocktails to life. After the training, Awash Wine SC still provides access to our training experts, to ongoing refresher courses and to internet and application resources to use as you build your expertise.