To create, promote and sustain a service oriented and daring leadership culture by having a competent, happy and satisfied workforce.


To drive the Ethiopian wine market growth through  excellence and innovation.

Our Values


Because football teams show that greatest performance goes with cohesion and solidarity. We also believe than no one is smarter than all of us.


Because success emerges out of the love of one-self’s activity. We lives this value by executing our activity as if we are doing it for our own business .


Because esteem/respect breeds harmony, encourages diversity, enhances productivity and excellence.


Because we insist and persist on integrity, honesty and fairness in all aspects of our business endeavor.


Because it helps accomplish tasks quicker and in a enhanced manner. It also helps to manage better under stressful situations, making it easier to communicate and get along in the workplace.


Because acting is better than not moving, yesterday’s recipes for success have to be constantly challenged in a fast changing world, innovative ideas and risk taking have always been at the origin of breakthrough achievement.

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